Skillset

Web & Digital Content Management

• Designing/redesigning of websites – requirements, site architecture, user interface design, database integration, and vendor management.
• Working with stakeholders to enhance content and new site features – videos, social media engagement, and email marketing integration.
• Writing/editing website content, e-newsletters, social media posts, and press releases.
• Establishing and monitoring social media presence on LinkedIn, Facebook, Twitter, and YouTube.
• Tracking website traffic and analyzing user experience with Google Analytics, and using search engine optimization (SEO) to increase traffic.

Marketing Communications

• Streamlining copywriting, design, and production of industry proposals.
• Conceptualizing and executing sales support materials.
• Producing marketing collateral for audiovisual and print products using in-house creative staff or outside agencies.
• Developing trade show marketing programs – message definition, booth graphics production, collateral materials development, exhibition logistics, and lead generation.
• Developing membership brochures and recruitment programs including direct mail, and email marketing.

Communications Management

• Writing and editing e-newsletters, journal columns, press releases, and website content.
• Monitoring online press and social media for news pickups involving the Society programs, leaders, and influential members.
• Writing and updating medical education brochures and media backgrounders, making difficult medical information publicly accessible.
• Managing professional- and public-outreach exhibit booth design and logistics.

Design and Project Management

• Managing Editor: Operative Techniques in Otolaryngology: Head and Neck Surgery (an Elsevier journal) and Sleep Apnea and Snoring: Surgical and Non-Surgical Therapy (a 472-page surgical atlas) for Michael Friedman, MD.
• Senior Production Editor: McGraw-Hill Educational Division. (Staffing agency: Creative Circle)
• Editor and designer: Council on Credentialing in Pharmacy for 38-page “Scope of Contemporary Pharmacy Practice: Roles, Responsibilities, and Functions of Pharmacists and Pharmacy Technicians.”
• Designer and producer: Media Relations Handbooks for American Dietetics Association.

Editorial Management

• Supervising small staffs, streamlining business processes, and managing annual budgets.
• Recruiting and managing freelancers – both designers and editors.
• Developing style guides and procedures manuals to unify practice among remote contributors.
• Formulating editorial calendars and media kits.
• Writing/editing website content, e-newsletters, email marketing, and press releases.
• Developing reader surveys using both direct mail and Web-based response mechanisms.
• Working with leadership boards to create new products or re-position old ones.
• Enhancing Internet distribution of publications, including PDF/XML conversion, backfile scanning, metadata capture.

Publication Production Management

• Guiding magazines and journals through redesigns, both covers and page formats.
• Managing issue-to-issue design, composition, pagination, printing, and mailing services.